The time has come again for you to load up on icy, sugary goodness for half the price! Up until May 12, Starbucks invites you to come in between 3 pm and 5 pm to swoop up your favorite frappuccino at half-off.

Alongside this promotion, Starbucks launches the new Caramel Ribbon Crunch Frappuccino.

We love the "Happy Hour" trend happening among major fast food chains (here's looking at you, Taco Bell). We especially dig it when we can get mo' caffeine in us at the half the price. We just have one burning question, Starbucks: What the hell is a "Sip Face"?!

Just . . .  no.

H/T + PicThx Brand Eating