Ruffles’ Newest Flavor Is Flamin’ Hot BBQ

Boston Celtics star Jayson Tatum is the face of Ruffles’ brand new flavor, Flamin’ Hot BBQ. After linking with Lakers champion and superstar, Anthony Davis, last year on a tasty Lime & Jalapeno flavor, the chip house that ridges made is dipping into the NBA talent pool again with their continued partnership with the league.

This is the first time that any Frito-Lays snack has combined with the immensely popular Flamin’ Hot variety, proving to be quite the unique offering right out the gate. For Tatum to put his true stamp on this new Ruffles flavor, he tapped into his St. Louis roots, a city known for its bbq and spicy food. The result is a snack that’s like some baby back ribs slathered in some spicy bbq sauce, all in chip form.

Ruffles Flamin’ Hot BBQ is now available now at most retailers nationwide for $4.29 (8 oz. multi-serve) and $1.99 (2.5 oz. single-serve).