'This Is Us' Actor Justin Hartley Introduces New Category of Agave Spirits With Revel Avila


The season finale of the constant tear jerker “This Is Us” is near, but don’t cry for Justin Hartley (who plays Kevin Pierson) as he is the co-owner of Revel Spirits as well as a damn good actor.

Revel recently launched its Revel Avila Spritz, a line of canned, ready-to-drink sparkling agave beverages. Featuring four flavors (Mango + Fresno Chili, Guava + Toasted Coconut + Kaffir Lime, Watermelon + Cucumber + Cilantro, and Grapefruit + Rosemary), each 12-ounce can is made with Revel Avila, a new agave spirit made from 100% pure blue weber agave from Morelos, Mexico and blended with natural ingredients. At 140 calories per serving, the sparkling agave spritz is gluten free, made with organic agave nectar and contains 6% alcohol. 

"We put an incredible amount of time and focus into Revel Avila Spritz, especially when it came to the mixology behind the flavors," said Justin Hartley, part owner of Revel Spirits. "As the saying goes, you only get one shot at a first impression, so we wanted to make sure we got it right. Our mission was simple — pair the best agave spirit on the planet with some of the most unique flavor combinations the palate can imagine. Beautifully fresh and crisp, we're positive these flavors are going to captivate consumers' taste buds and truly set our RTD apart in the market."


Revel Spirits created a new path in the world of spirits when it first introduced Revel Avila, the flagship brand of a new category of agave spirits called Avila, to the world in 2018. Rather than bringing another tequila brand to market, Revel Spirits set its sights on Morelos, one of the smallest states in Mexico, where in the shadows of the active El Popo volcano, some of the country's most nutrient rich soil can be found.

Revel Avila is more than just a new brand, it represents an entirely new category of agave spirits. To bear the name Avila, a spirit must be distilled in Morelos, using only agave grown within the state's borders.

Revel Avila Spritz is available nationally through ReserveBar, in addition to select California retailers as a 4-pack of the individual flavors or a variety pack, for $18.99.