Danish Beer Knows You’re a Drunk, Tells You When to Stop Drinking
“Finally, you can drink to solve your problems.”
Clearly, employees at marketing agency CP+B Copenhagen have never met an American. The agency teamed up with Danish brewery Rocket Brewing to add some science and marketing gimmicks to an age-old creative stimulant: alcohol.
University of Illinois researchers discovered that we reach peak creativity at 0.075 blood alcohol content. Using the resulting study as a base, the ad man+brewery bro collaboration produced The Problem Solver: a 7.1 percent India Pale Ale, complete with a drinking guide.
Each bottle is marked by sex and kilograms. When you reach your weight (in kg), you stop drinking. No, really, you have to stop.
While this will definitely be useful to creative types, this kind of bottling system also works really well for monitoring your alcohol intake (read: responsible adults, breastfeeding moms, and DUI probationers). Unfortunately, The Problem Solver is only available in Copenhagen at an after-hours workshop.
Maybe they have met some Americans…
H/t and picthx Engadget
