Pepsi Wild Cherry Targets Aging Millennials, Riding The Wave Of Flavored Soda Popularity

The time has come for millennials stepping in to adulthood. Yes, this means marriage, homes, and starting families. Millennials are in that prime stage and it’s hitting hard because the generation still likes to ‘get wild,’ as both Pepsi and social followers are calling out.

Just like Ross and Rachel sang baby Emma “Baby Got Back,” millennials are now singing to their babies, “Get Low.” It’s ok, no judgement here because after all, millennials still know how to have fun, and that song is likely why they will have bad knees.

Pepsi is unveiling a new campaign, “Get Wild,” capturing the essence of modern adulthood and the new ‘wild’ realities of millennials.

Ok enough of the background. Here’s how to claim a free Pepsi Cherry!

From now until Super Bowl weekend, February 11, Pepsi is offering free Pepsi Wild Cherry to everyone for a chance to add a little wildness to your game day. To claim your free soda, text “WILDCHERRY” to 81234 anytime before February 11.

To redeem, have a physical receipt or a screenshot of your confirmation email showing the Pepsi beverage, retailer, and purchase date. Submit the receipt via text to Pepsi by no later than 2/16/2024. The Pepsi product must be purchased between January 11, 2024, and February 13, 2024. Rebates (up to $2.50 per person) will be issued through PayPal or Venmo.

The brand is offering free cherry-flavored cola because millennials, particularly females, are fueling the growth of flavored colas. Cherry stands out as the top preferred flavored cola in the US, making it the driving force behind the category’s popularity.