Pepsi Debuts Two New Limited-Edition Flavors For The Summer

Pepsi is getting the grill going early this year as it teams with Bobby Flay for its new summer campaign.

The brand is kicking off summer by introducing Pepsi Lime and Pepsi Peach. Both flavors provide a sweet and refreshing flavor to pair with and enhance the smokey savory flavors created on a grill. Pepsi Peach and Pepsi Lime will soon be available for purchase nationwide in 12 oz. cans and 20 oz. bottles.

According to a recent study, 80% of Americans prefer outdoor BBQs to dining out, and more than half of all consumers consider grilling as one of their most popular hobbies. This summer, Pepsi and the Chef Flay plan on proving that grilling is #BetterWithPepsi.

Flay will showcase how flame-licked foods – from BBQ chicken, burgers, to a perfectly grilled steak and much more – go #BetterWithPepsi. He will also be featured in an upcoming ad campaign leading up to Memorial Day and continuing throughout the summer.

Building on the #BetterWithPepsi platform, Pepsi will also offer limited-edition flavors, giveaways and give consumers money back for buying their products.