Papa Murphy’s Commercial Takes Jabs At Pizza Delivery Rivals

On Saturday we revealed that Papa Murphy’s had set aside roughly $35 million dollars for an upcoming ad campaign meant to take some subtle blows at competing pizza delivery chains and positioning their take-home variety in a much better light. Sure enough, Monday is upon us and we now get to lay our eyes on the first video to fall out of their campaign:

Seems tame enough, right? The challenge will remain with the end consumer’s ability to digest what Papa Murphy’s is feeding them, both through the mouth and through the mind. Their latest Facebook status reminds consumers that “you are for fresh, hot pizza out of your own oven, not someone else’s. You are for baking it when YOU are ready instead of settling for the cold, delivered version. You are for high quality at a low price, not vice-versa. You are revolutionary. Today you’ve joined the Take ‘N’ Bake Revolution.“

Question is, will we join? Or should we just go to Pizza Hut/Domino’s/Papa John’s when we need our fix?