Outback Steakhouse has entered the metaverse and everything's coming up onions. The home of the "Bloomin’ Onion" sold 8,000 NFTs in 20 minutes.
Created as part of its Outback TeamMATES program, the NFTs were made available to consumers for free on National Onion Day (June 27) and are redeemable at all Outback Steakhouses for rewards from the brand.
To close out the Spring 2022 semester, Outback also teamed with eight new college baseball and softball athletes, signing them to NIL deals as part of the Outback TeamMATES program.
The TeamMATES class of 2022 for college baseball and softball includes the University of Oklahoma Softball’s Jocelyn Alo and Jayda Coleman, University of Washington Softball’s Baylee Klingler and Kelley Lynch, University of Tennessee Baseball’s Jordan Beck and Ben Joyce, and University of Florida Baseball’s Hunter Barco and Colby Halter.
Each TeamMATE promoted the NFTs on their social media channels, alerting fans about the opportunity to own digital collectables that unlock access to exclusive prizes offered by Outback.
Outback will continue to build the TeamMATES program with additional male and female college athletes throughout the year, with all eligible student-athletes for the 2022/2023 school year encouraged to apply for consideration at www.outback.com/teammates. The deadline for the fall application period is August 12, 2022.
To date, Outback Steakhouse has fielded more than 350 applications and has accepted 150 athletes across 24 different NCAA Division I sports into the program.