New Blue Moon Non-Alcoholic Makes Dry January Easier

Doing “Dry January” can be difficult. Blue Moon Brewing Company is hoping to make it a little easier (without having you get “wet”), with its Blue Moon Non-Alcoholic and a little dry-back motivation.

Studies show that 80% of people abandon their resolutions by January 12, which has been dubbed “Quitters Day.” So they’re introducing Dry-Back January. That means for every 6-pack of Blue Moon Non-Alcoholic you enjoy from Quitter’s Day through January 31, the beer brand will offer a rebate that can be used for a 6-pack of anything within the Blue Moon portfolio come February. Since no Blue Moon is complete without the signature orange garnish, they will even cover the cost of oranges if consumers want to purchase them to pair with their beers. Consumers can submit their receipts at BlueMoonNonAlcoholic.com.

“We know it isn’t easy to give up the delicious flavor of Blue Moon, so we set out to create a non-alcoholic brew inspired by Blue Moon Belgian White Belgian-Style Wheat Ale that customers have loved for years but without the alcohol,” said Courtney Benedict, VP of Marketing, Above Premium Beer at Molson Coors. “Blue Moon Non-Alcoholic brew is the perfect way to stay true to your Dry January resolutions while still enjoying the flavor of orange peel and coriander.”

Blue Moon Non-Alcoholic is inspired by Blue Moon Belgian White Belgian-Style Wheat Ale and offers the same quality and taste. It is the newest addition to Molson Coors non-alcoholic brew portfolio, providing options for drinkers who love the classic flavors but are looking for more Non-Alcoholic options.