Fruity Pebbles, Nike and Lebron James Collaborate for New Lebron 19 Lows and ‘Magic’ Cereal

NBA superstar Lebron James has made his love for Fruity Pebbles known for years now, dating back to 2006, when he launched his Fruity Pebbles-themed line of Nike sneakers starting with the Lebron 4 PE.

Fast forward to now and King James and Nike have once again linked with Fruity Pebbles for the latest iteration of the cereal-themed series of sneakers — complete with the debut of a new Magic Fruity Pebbles.

The newest Nike Lebron 19 Low “Magic Fruity Pebbles” edition features nuanced details throughout the shoe that give nods to Lebron’s favorite breakfast cereal, complete with a color-changing airbag that uses the power of the sun’s UV light to transition from clear to a vibrant purple translucent Nike Air colorway.

What’s more, the sneaker’s release coincides with the introduction of new Magic Fruity Pebbles, which change the cereal milk’s color to purple.

The new Nike Lebron 19 Low kicks and Magic Fruity Pebbles are dropping for National Cereal Day on March 7 and will be available for a limited time only.