Laser-cut Sushi Rolls Are Magical, Could Change the Sushi Industry?

Ready for the next wave of innovation in the sushi industry? Introducing laser-cut sushi rolls.

As part of an effort to boost sales following the tragic 2011 tsunami, I&S BBDO, a Japanese ad agency, created intricate laser-cut designs for their client, Umino Sweaweed.

It’s refreshing that such amazing technology and creativity wasn’t marred by some tacky logo branding. Instead, the designs conveyed a classic brand heritage and positive hope for the future. The designers carved various Japanese classic patterns that signify happiness and long-life right into the Nori.

Five designs were introduced: Sakura (Cherry Blossoms), Mizutama (Water Drops), Asanoha (Hemp), Kikkou (Turtle Seashell), Kumikkou (Tortoise Shell). Can’t wait to see if this design spec catches on and gets introduced to more sushi purveyors.

Here’s a look: