The first thing that comes to mind when you hear that Kraft Mac & Cheese has an ice cream is that it's a gimmick, or an April Fool's prank of some sort.
We're in July, however, and these pints of cheesy ice cream are no joke. It's a serious collab between the mac and cheese magnate and Van Leeuwen, a premier Brookyln-based ice cream maker who's churning out a limited batch for $12 a pint.
Van Leeuwen incorporated all of the flavor of Kraft mac into their ice cream base, according to a press release. Not sure if that means they just whisked the cheese powder from the boxes in, but that's not a bad idea, especially with how good salty and sweet work together.
Cheese ice creams aren't also anything extremely groundbreaking. Purveyors like Salt and Straw have made their livelihood off incorporating tangy goat cheeses into ice cream, and there's a variety of ice cream brands that mix cheddar into their pints. The precedent is there, but this is a pretty big brand like Kraft making a splash in the cheesy ice cream pool.
For those interested in acquiring a pint or two, they'll be sold on the Van Leeuwen's website starting at 11 am ET on July 14th. You can also grab a scoop at Van Leeuwen stores in LA, Houston, and NYC while supplies last. A Kraft Ice Cream truck will also be outside of New York City's Union Square from 11 am - 6 pm on the 14th, slinging out free samples of the mac and cheese ice cream.