Last year, Kit Kat USA announced that it was going to be introducing a variety of new flavors in the near future. Now, it's giving people who want that exclusive first taste a chance to get it as part of a new "flavor club."
As part of the club, you'll receive packages in October 2020, early 2021, and late spring of 2021, each featuring a flavor in development and some Kit Kat swag. They'll arrive on your doorstep, making it easy to obtain during the COVID pandemic.
Kit Kat's benefit from this marketing tactic is the chance to get free feedback on upcoming concepts. It also generates early hype for to-be-announced flavors, as folks who get the packages are sure to let people know on social media what's coming.
Because there's so few spots available in this "flavor club," Kit Kat is giving away the spots for free as part of a sweepstakes. Entries are now open at this link, and will close at 11:59 PM Eastern on September 29th.