In recent years, the roads that have separated streetwear and the food industry have continued to converge. Restaurants with a hyped following have collaborated with popular streetwear brands to create limited edition collections for the truly dedicated fans who enjoy what they wear, as much as the food they eat. KFC Indonesia and Los Angeles-bred streetwear company, SANDALBOYZ are the most recent brands to come together for a capsule rooted in community.
Apparently, the popularity of The Colonel’s fried chicken is on a different scale in Asia, particularly Indonesia, which has grown to over 750 storefronts since its arrival in 1979. Despite being a young company based in Los Angeles, SANDALBOYZ holds some cultural heritage within Indonesia, while also having their manufacturing efforts within the country. Both brands want to continue and emphasize an expression of family and community, with the KFC signature bucket serving as its inspiration.
The result of this collaboration from the two brands is a full clothing capsule, featuring the signature SANDALBOYZ Court Slide, along with tees, hoodies, shorts, and socks.
To celebrate the collection's launch, there will be a pop-up shop on December 14, 2019, where fans who purchase a “Pop Up Combo” at the 12 particiating KFC locations in Jakarta until December 12 will receive an entry wristband. This Indonesia exclusive capsule collection will only be available at the SANDALBOYZ x KFC pop-up at the KFC Kemang store in Jakarta, Indonesia.