Kettle Chips Announces Limited-Edition ‘Chili Crisp’ Flavor

Kettle Brand has announced a new “Chili Crisp” flavor sure to spice up the snack aisle. It combines the classic taste of kettle-cooked chips with fiery sweet chili and garlic umami. The limited-edition flavor was inspired by the popularity of the condiment, which has seen a 125% increase in social media presence in the last year. 

According to TODAY, David Chang’s Momofuku Goods, maker of “Chili Crunch,” sent cease-and-desist letters last year to other brands that named their products “chili crunch” or “chile crunch,” underscoring the growing popularity of the condiment. He ultimately issued an apology for the controversy.

Kettle Chili Crisps are now available at select retailers nationwide, including Whole Foods and Sprouts.