J.B. Smoove Gets Musical For Crown Royal Regal Apple

If you’ve been watching this season of “Curb Your Enthusiasm,” then you know, that Leon (played by J.B. Smoove) is back and better than ever. And if you haven’t, who hurt you? Anyway, Smoove is all about “lampin” and there’s no better way to do that then with a good drink, like Crown Royal.

The whisky brand has re-enlisted the actor/comedian to promote its flavored whisky collection, which includes Crown Royal Regal Apple Flavored Whisky and Crown Royal Vanilla Flavored Whisky. Crown Royal looks to celebrate the fun-loving and irresistibly delicious side of whisky with a campaign, “Crown Royal Regal Apple: The Musical.”

Smoove teamed up with director Greg Brunkalla, Anomaly New York, and Storefront Music to create the original track, “It’s Apple Time, Baby,” and a series of short films, which also include a dance number choreographed by Fatima Robinson.

“From the day I took the name ‘Smoove’ I knew it was my destiny to one day be crowned the first official ‘King of Flavor!'” said Smoove via a statement. “Now while Crown Royal Vanilla has been near and dear to me for a while I knew I had to find the savory ying to that sweet Vanilla yang! Then along came Crown Royal Regal Apple!!! Woo, like peanut butter and jelly, like Bonnie and Clyde, better yet like a leopard and a tiger!

“See on the one hand a leopard and a tiger are a lot alike, they’re majestic, regal and powerful… but on the other hand very different!” he adds. “One of them has spots and the other has stripes! And that gives you a choice! Smoove and sweet like Crown Royal Vanilla? Or savory and sexy like Crown Royal Regal Apple? Either way, just like a leopard and a tiger make sure you enjoy them responsibly cause trust me they do bite!”

As part of his royal duties, Smoove will carry the banner for Crown Royal’s flavored whiskies through events, media appearances and videos… as a king or Leon is expected to do.