"I'm Thinking Arby's" Campaign

It seems that guerilla marketing is becoming almost as effective as traditional marketing in most areas of the country (and the world). In the above picture, you witness Arby revitalizing their “I’m Thinking Arby’s” campaign that you might have seen previously only on television and YouTube. Instead of paying for a billboard, the minds behind their marketing campaign have opted to pay for giant thought balloons that they float over pictures of people on billboards to give the psuedo effect that everyone is thinking Arby’s. (Thx FoodFacts)