When I think of IKEA, my first thought lands on those juicy Swedish Meatballs swimming in rich gravy. The furniture itself, an afterthought. Not too long ago, I discovered that my local IKEA offered a vegan alternative to those meatballs, and they were phenomenal.
That's why it doesn't come as a surprise that the furniture company is embracing plant-based alternatives even across the globe.
Dubbed "Born of the Field" Plant Katsu Curry, guests will find not a single morsel of meat within the curry dish. The katsu is made from a mix of soybean and other plant-based ingredients. It's topped off with a creamy vegetable curry and served with a side of rice.
The new menu item's idea was to create something more sustainable and have a less environmental impact than regular meat. If IKEA Japan's foot traffic is anything like the US', it can definitely go through a lot of meat.
IKEA Japan has also added an entire menu designed around a plant-based motif. This includes rolled cabbage, plant kebab salad, veggie wraps, vegan cheese dogs, and plant-based chocolate mousse.
Customers can find the new plan-based Katsu Curry at all IKEA Japan locations across the country.