Hooters CEO and Top Execs Leave Company to Invest in Rival Boobie-Food Chain
Twin Peaks, a texas-based rival chain to the longstanding Hooters brand, is on a decent expansion plan over the next 10 years, looking to open 35 new locations throughout six states. Who’s leading the investment stage? Former Hooter’s CEO Coby Brooks, the head of a franchise investment group that has just inked a 10-year agreement to facilitate the Twin Peaks expansion process.
In fact, less than three months ago, Twin Peaks named the former Hooters CEO Rick Akam to the position of COO, further poaching pieces of the Hooters puzzle. The bigger story here is the resignations of several of Hooter’s of America executives, all of which occurred in the last month. Here’s a look at the makeup of Cody Brooks’ investment team:
Joe Hummel, former Executive Vice President of Operations and Purchasing for HOA
Roger Gondek, former Vice President of Company Store Operations for HOA
Clay Mingus, former Vice President and General Counsel for HOA
Jim Tessmer, former Vice President and Controller for HOA
Patti Frederick, who served 17 years as Business Administrator to Bob Brooks, owner of HOA from 1984 until his death in 2006, and with the Brooks estate for the past five years.
For those unfamiliar with the Twin Peaks brand, imagine comfort food, cold beer and hot women in scantily clad clothing presented in a mountain-lodge setting. The branding pushes to be “the ultimate man cave.” To those who’ve frequented Hooter’s for years, does Twin Peaks have an opportunity to become the next Hooters, or is there room in the game for both?
