Unilever, the parent company of Hellmann's and Best Foods mayonnaise, dropped their lawsuit against Hampton Creek's eggless Just Mayo today. The suit was filed on Halloween, citing irreparable damages due to Just Mayo's false representation of itself as mayonnaise.
A quickly formed petition against the suit gained as much traction as the PR backlash that has rained down on Unilever in the past month.
This news comes on the heels of California start-up Hampton Creek announcing a new round of funding totaling $90 million.
Hampton Creek Founder and CEO Josh Tetrick maintains that he wants his company to be a major player on a global scale and never even filed to dismiss the suit. He told FoodNavigator-USA last year that he doesn't want Hampton Creek "just to sell products to vegans in Northern California."
Just Mayo has gone from zero to 15,000 locations in the US and Japan within the past year with rapid growth expected in 2015.