Sushi requires a delicate touch and it can take years to master the art of crafting sushi. So why should the packaging of take-away sushi not reflect the same artistic skill and craft?

In response to the perceived unattractiveness of take away sushi containers, Singapore-based agency Kinetic created its own unique packaging for Maki-San, a customizable sushi store in Singapore. The first store of its kind, Maki-San allows the customer to choose exactly what goes into his or her sushi rolls.

To show off just how many choices these customers have, Kinetic made a series of hand-drawn illustrations. The drawings feature the available ingredients arranged into bright, repeating patterns. One of our favorites include, the slim, patterned boxes made to store sushi in a similar way to macaron containers.

These lovely aesthetic food designs, created by designer Esther Goh, are woven throughout all of Maki-San’s branding and decor.

Picthx Esther Goh