Gushers Brings a Shoe to the ‘Metaverse’ That Can Be Won IRL

The Metaverse is getting everyone involved from all industries — real estate, fashion, gaming, art and even sandwiches now. Now arguably the best lunchbox snack you could ask for, Gushers, has shoes coming to the Metaverse. That isn’t something I don’t think any of us ever expected to say.

The flavor bursting gummy from our childhoods has partnered with Italian design studio, RAL7000STUDIO, to design a high-top shoe that embodies all the unique elements of a Gusher. These are only available at the virtual shopping experience from Complex’s upcoming Complexland, from May 25th through the 27th.

For a chance to own these shoes, participate and complete the Gusher “Sole Quest,” where you can put the kicks on your avatar and unlock the chance to win a pair.

Each pair will feature:

• A removable and transparent Gushers splash patch that attaches over the laces of the shoe and allows the wearer to make a bold statement that embodies the “Let Your Sole Out” spirit. 
• A colorful Gushers gem-shaped mold filled with Gushers goo on the lateral side.  
• A rainbow outsole inspired by Gushers flavors. 
• The bottom of the Gushers sneaker includes the Gushers logo on the right outsole and the words “Let Your Sole Out” on the left.