George Lopez is best known for his Mexican-based comedy, but is slowly making a name for himself in the food world.
After opening a handful of "Chingon Kitchen" restaurants over the three years, he is now bringing heat to that branding with his new Salsa Chingon.
The initial salsa launch comes in two flavors: Roja and Habanero Pineapple Mango.
The Roja is comparable to your everyday medium salsas, and doesn't carry too much heat to it, but the Habanero Pineapple Mango supplies the spiciness you seek, balanced by the sweetness of the fruit pieces chopped within.
The term "Chingon" in Lopez's branding roughly translates to "badass," and seems to be the common thread in his food launches.
While not the most reverent of terms, Lopez told Foodbeast in a 2017 interview that he's very much conscious the public's unfamiliarity with the Spanish slang word, but loves seeing white people read it with confusion in their eyes.