Willy Wonka, maker of purple-packaged candies and chocolates that are sadly less demented than their movie counterparts, introduced a brand new "peel-able" popsicle today, perfect for beating the heat while also enjoying the miracle of opposable thumbs.
Available in two flavors, Vanilla Banana and Vanilla Grape, Wonka's new Peel-A-Pops seem to feature a vanilla ice cream tube core encased in an AirHead-like shell, though it's hard to tell from the press release. "Like two desserts in one," the release reads, "Peel-a-Pop frozen treats are as fun to peel as they are to eat. Whether enjoyed peel-first or all at once, there’s no wrong way to enjoy the imaginative dessert."
There's also gonna be a three day Peel-A-Pop pop-up in New York this weekend with free giveaways and Oompa Loompas, though, whether they'll be the fun '70s ones or the mildly creepy 2005 ones remains to be seen.