Dr Pepper Hops On Cherry Trend With New UK Valentine’s Day-Exclusive ‘Cherry Crush’

Just in time for the most romantic day of the year, Dr Pepper is adding a new limited edition flavor to its Zero Sugar line. Donning a vibrant can design with roses, Dr Pepper Zero Sugar Cherry Crush blends the iconic cinnamon cola taste with the sweet taste of cherry. 

With Pepsi’s new “Wild Cherry & Cream” soda and Pinterest naming cherry as the flavor trend of 2025, Dr Pepper’s latest thirst quencher arrives at the perfect time. During a consumer taste test, over 70% of participants showed interest in this V-Day season exclusive.  

“Dr Pepper has a loyal fanbase thanks to its unique taste, and continues to deliver growth ahead of the wider flavored carbonates category. We’re really excited for fans to try the new cherry twist on our zero sugar variant, a flavor which we know goes down well with shoppers and drives sales in retail,” said Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, in a press release.

Dr Pepper Zero Sugar Cherry Crush will be available in the UK during the Valentine’s Day period for a limited time. It comes in 330 milliter, 500 milliter, and 2 liter options.