Dr Pepper Adds Streetwear-Inspired Merch To Its Brand

Dr Pepper knows how passionate its fans are, so they’re rewarding them with a merch store to show their fandom.

The soda brand’s new line includes a dozen pieces, including a bomber jacket, reversible bucket hat, sweatshirts, tees, and a cooler. The collection is inspired by both streetwear and tailgating, which ties into the “Fansville” ad campaign.

This is not Dr Pepper’s first foray into fashion, as it has previously done collabs with Lonely Ghost, Yung Gravy, and Nigel Xavier.