Del Taco Debuts New Chili Cheese Fry Burrito & More Late Night Cravings

Alongside the launch of their “Buck & Under” menu, today Del Taco rolls out with a “New Tastes” section with more 3am-worthy snacks in an attempt to dominate consumer tastebuds. The new items include a Chili Cheese Fry Burrito, a Bacon Ranch Grilled Chicken Taco and a Fiery 6 Layer Burrito.

“This is the section of the menu where we look forward to delighting and surprising our guests with new flavors,” says John Cappasola, Del Taco’s Executive Vice President and Chief Brand Officer.

The “Buck & Under” and “New Tastes” menus are part of Del Taco’s over-a-year-long mission to revitalize their brand with new products and marketing strategies in hopes of elevating their image. The advertising campaign features the tagline, “UnFreshing Believable,” placing an emphasis on their “fresh” ingredients and “unbelievable” prices. Personally, only the latter comes to mind when I think of my late night Del Taco runs. Although, I’ll definitely reconsider the former next time I visit.