Costco isn’t fooling anyone. While the gargantuan $10 pizza and bulk amounts of, well, everything are nice, the chain clearly excels at being the alcohol plug. Where else can you get a 48 pack of beer for $23? Well, nowhere, now that the chain discontinued their beer last fall. Thankfully it seems as if a new contestant has approached the arena— er, warehouse — with the introduction of their new Egg Nog Wine Cocktail.
As with everything at Costco, the drink only comes in one size (absurdly large) and one price (absurdly cheap). The Instagram account @costcobuys, who initially reported the discovery, says that the drink is available at their Costco in 1.5L bottles for only $9.
Nine dollars! Now, granted this isn’t that premium stuff. At the end of the day, this is alcoholic eggnog that comes in a plastic bottle. But still! That’s a lot of… value… for your money.
The one concerning part of this is that, according to the label, it’s a “wine cocktail.” Usually, eggnog is paired with a dark liquor, like rum or brandy — never wine.
This reddit thread throws a couple suggestions out, namely that this might be the result of state alcohol sales and taxes laws. From prior experience, and some preliminary reporting, this could be true. The new bottle seems to be a rebrand of the eggnog liqueur that Costco has sold for years, as the imaging, labeling, and wording of the bottle all remain the same. The only things that have changed is the switch to “wine cocktail” and a minor reduction in alcohol percentage, as the new one comes in at 13.9%.
Whatever the recipe may actually be, Costco is trying to make alcoholic eggnog easy, and holiday parties that much more palatable. Cheers to that.