Conor McGregor Looks To Knock Out Liquor Game With His Own ‘Notorious’ Irish Whiskey Brand

Conor McGregor  may have lost his much-hyped fight with Floyd Mayweather Jr., but he appears to be already set for a rematch against him — this time in the aisles of your local liquor store.

McGregor is set to “take over” the Irish whiskey category with the launch of a brand called Notorious.

The Irish MMA fighter, who is nicknamed “Notorious,” announced that he would be getting into the spirits game with his aptly named Notorious Irish Whisky at a post-fight press conference.

While there’s no word on when the whiskey will be released or who McGregor is partnering with for the spirit, there does seem to be a small controversy surrounding the name. According to the bottle shown at the presser, its called “Notorious Irish Whisky.” Those who know their brown juice, though, know that “whisky” is Scotch, as in from Scotland. “Whiskey” on the other hand, can be from Ireland or anywhere else.

Coincidentally, Mayweather announced his limited-edition Tequila Avion right before last week’s fight. So, it will be interesting to see who is the undisputed champ at the bar.

More content

Eating OutProducts
Waffle House Debuts New Cold Brew Cans In Limited Test Run
Waffle House is in the news again, and luckily, this time not for fights. The restaurant is selling a ready-to-drink version of its popular cold…
,
Eating Out
Acclaimed Restaurant Noma Is Coming To Los Angeles
Words that come to mind when you think of Noma: next-level, cutting-edge, Michelin darling—descriptors earned from years atop “World’s Best” lists and for redefining modern…
,
Eating Out
These Los Angeles Restaurants Earn First-Ever Three Michelin Stars in City’s History
The SAFE Credit Union Performing Arts Center hosted chefs and restaurateurs from throughout California on June 25 for this year’s Michelin Guide announcement. There, Michelin…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox