Coke Innovates With New Spiced And TikTok-Exclusive Flavors
For the first time in over three years, the Atlanta-based beverage brand is adding a new permanent offering to its portfolio in North America – Coca-Cola Spiced. The new soft drink blends the iconic taste of Coke with a burst of raspberry and spiced flavors. Coca-Cola Spiced has 150 calories and 41 grams of sugar per 12-oz serving. Similarly, Coca-Cola Spiced Zero Sugar has 0 calories and 0 grams of sugar per 12-oz serving.
Additionally, Coke revealed its Coca-Cola Happy Tears Zero Sugar, the first limited-edition Coca-Cola to celebrate acts of kindness, and the first to be packaged in a hype kit that is available exclusively on TikTok.
Available beginning Random Acts of Kindness Day, February 17, until supplies last, Coca-Cola Happy Tears Zero Sugar captures the Real Magic in #HappyTears. The beverage draws inspiration from the simplicity of happy tears – a small, clear droplet filled with optimism and joy that’s created from the smallest acts of kindness.
Boxed in a limited-edition hype kit, the can is embossed with an iridescent drop of joy, paired with an assortment of items to capture the essence of happy tears like stickers, kindness-themed apparel, and customized tissues. Coca-Cola Happy Tears Zero Sugar is also a brand-new flavor, featuring the Coke taste coupled with a splash of salty minerals… just like real tears.
Coca-Cola Happy Tears Zero Sugar also invites you to share their “drops of joy” experience through a new TikTok effect to help create moments of kindness. The effect prompts a random act of kindness to fans and those around them.
“Coca-Cola Happy Tears Zero Sugar is our newest Creation that embraces the power of kindness, it is also the first-ever to be sold in a hype kit exclusively available on TikTok,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company.
Coca-Cola Happy Tears Zero Sugar is available for purchase exclusively in the US and Great Britain via TikTok, while supplies last, On February 17. Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be available on February 19.
