[NSFW] This Is Why Women Are Suddenly Posting Pictures of Coke Bottles Between Their Boobs

Whether it’s the cinnamon challenge, the Ice Bucket Challenge, or the latest Hold a Coke With Your Boobs Challenge, people love posting their challenges for the world to see.

The Hold a Coke With Your Boobs Challenge really doesn’t seem too challenging, but it does look like a cool magic trick as these women hold Coke cans and bottles in their cleavage in order to raise awareness of giant boobs.

Wait, according to Esquire, people are supposedly doing this to raise awareness for breast cancer, even though the Breast Cancer Research Foundation said it’s not behind this and is not accepting donations from it.

So, if it is being done for awareness, it doesn’t have any official backing. So, don’t expect Oprah or Selena Gomez to back this one the way they did the Ice Bucket Challenge.

Of course, you can always just donate from the goodness of your heart.

Either way, check out photos of some of the participants via Instagram:

__________

1208407_1456921541271784_1524923914_n
__________
boob12
__________
boob11
__________
boob10
__________
boob9
__________
boob8
__________
boob7
__________
boob6
__________
boob5
__________
boob4
__________
boob3
__________
boob2
__________
boob1
__________
boobs

All photos via the holdacokewithyourboobschallenge Instagram

More content

LifestyleProducts
Pepsi’s Latest Product Is Meant To Be Rubbed All Over Your Body
Pepsi is heading somewhere you probably didn’t expect: your shower. The soda giant has teamed up with beauty brand Glamlite on its first-ever body care…
,
CultureEating Out
EXCLUSIVE: Seth Rollins And Becky Lynch Share Their Favorite Food Cities, Waffle House Orders, And WWE Road Trip Eats
Seth Rollins and Becky Lynch spend more time on the road than most people spend in their own kitchens, so they’ve developed strong opinions on…
,
Eating Out
KFC Just Gave Its Signature Fried Chicken A Tandoori Glow-Up
KFC’s signature blend of herbs and spices is getting a tandoori-inspired makeover. There’s just one catch: you’ll have to head to the United Kingdom to…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox