Coca-Cola: Release of Smaller and Cheaper Bottles

Coca-Cola Co. will launch a new bottle this week. Yes, I know, just in time to share one with those adorable Coke polar bears. The bottle holds 12.5 ounces and is 89 cents. The company will also reduced the price of the eight-pack 7.5-ounce”mini” cans by about 20%. The new price will be $2.99. 

According to The Wall Street Journal, Coke hopes to attract more weight-conscious drinkers with the reduced price on the “mini” cans.