If you're an avid cereal consumer, you might argue that some of the best moments in cereal consumption come from the flavored milk at the end of the bowl. Victor Allen's Coffee agreed with that sentiment and ran with it, collaborating with Cinnamon Toast Crunch to launch their own iced coffee flavor.
With an initial rollout this month to select Sam's Club wholesalers and a nationwide rollout in March, the Cinnamon Toast Crunch Iced Coffee is designed to transport your tastebuds back to the land of cinnamon sugar nostalgia. Zac McAuley, Director of Brand Marketing for Victor Allen, had this to say:
"We pride ourselves on bringing new flavor innovation to our retailers and consumers to continue to push the boundaries on how we can continue to grow the coffee category. Our new partnership with such an historic and nostalgic General Mills brand like Cinnamon Toast Crunch is sure to surprise and delight coffee fans in a way never before possible within ready-to-drink iced coffee."
It's nostalgic. It's delicious. It needs to be in our fridge ASAP.