Chuck E. Cheese Grows Up With New Arcade Designed For Adults

Chuck E. Cheese is ready to have some adult-sized fun. Last month, the arcade and family entertainment centers launched Chuck’s Arcade, featuring classic and new video games and the hottest new games alongside iconic animatronic characters… and booze.

The arcade was created for those who grew up in them (read: Gen X and Millenials). For nearly five decades, Chuck E. Cheese has been the go-to place for the newest arcade games. Chuck’s Arcade carries that tradition forward, bringing today’s gamers the hottest titles—from state-of-the-art racing simulators and immersive virtual reality.

Similarly, it has also curated a collection of retro legends like Ms. Pac-Man, Galaga, Mortal Kombat, Donkey Kong, and Centipede, offering a nod to the games that shaped generations.

Chuck’s Arcade locations are now open in malls across the country including in California, Florida, Connecticut, Oklahoma, New York, Georgia, Texas, New Hampshire and Missouri; with more locations on the way. No two locations are exactly alike.

“Chuck E. Cheese has spent decades mastering the arcade experience—it’s in our DNA,” said David McKillips, CEO of Chuck E. Cheese. “Thanks to the expertise of our talented technicians and the successful transformation of almost 500 fun centers worldwide, we’ve built the operational and creative foundation to take our brand beyond our traditional four walls. Chuck’s Arcade is a natural evolution—an opportunity to extend our arcade legacy into new formats that engage both lifelong fans and a new generation through a curated mix of retro classics and cutting-edge experiences.”

Adding to the experience, each arcade is “overseen” by an animatronic character such as Chuck E. Cheese or one of the other characters from Munch’s Make Believe Band—figures from the brand’s past, now standing watch as a nostalgic nod rather than performing. Select locations also feature exclusive retro-themed merchandise. Sadly, there will be no ball pits.