Everything You Need To Know About Chipotle’s Rewards Program

chiptopia-card

The few Chipotle lovers who are still loyal after the E. Coli scares can rejoice. Chipotle has created a summer loyalty program dubbed Chiptopia which is designed to reward the most loyal customers for three months.

Unlike most rewards programs Chiptopia is not based on money or points, but frequency of visits. The complex rewards program rewards loyal customers who make multiple paid visits in a month, but it also has three status levels with different rewards.

Customers who visit a Chipotle in July will be able to pick up a Chiptopia rewards card and earn free chips and guacamole with participating purchase. The three levels are mild, medium and hot which sounds simple enough, but Chipotle added some math into the rewards system.

Every fourth, eighth and 11th purchase including redeemed rewards each month gets you one free entree and a new status level. But don’t think you can stack your purchases over three months, your status goes back to zero at the end of each month and the rewards also expire 30 days after you earn them.

Chipotle-Ext-Stk-03

To complicate the system even further, there are bonus rewards if you achieve the same status each month.  Customers who achieve Mild status all three months earn an additional free entree. Those who reach medium all three months earn $20 in online Chipotle merchandise. Super-loyal customers who achieve Hot all three earn catering for 20.

The summer loyalty program appears to be a sort of test drive, at least according to a statement from Mark Crumpacker, chief creative and development officer at Chipotle. “While Chiptopia Summer Rewards lasts just three months, we will be carefully listening to our customers and using what we learn as we consider the design of an ongoing rewards program,” said Crumpacker.

The internet has already caught wind of the rewards program. Some loyal burrito fans appear to be beyond excited for the rewards program.

More content

Eating Out
Taco Bell Just Brought Its Volcano Era Back With A New Quesarito
Taco Bell is officially bringing the Volcano era back, and it’s leading with a new heavy hitter. Starting January 8, the chain is launching the…
,
CultureEating Out
McDonald’s Is Bringing Pokémon Cards Back To Happy Meals In 2026
Pokémon’s long-running relationship with McDonald’s appears to be continuing into 2026. According to multiple reports across the gaming community, McDonald’s is preparing another Happy Meal…
,
Eating OutProducts
Did Panda Express Change Its Orange Chicken? Customers Say The Flavor Isn’t The Same
According to a Redditor, who claims to be a Panda Express employee, the company has begun using a new ready-to-use sauce for its orange chicken,…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox