Cheez-It Dives Head-First Into Chip Aisle With New Cheeto-Like Chips

Cheez-It just made a big and puffy change as it has ventured away from the traditional cracker we’ve all grown accustomed to and is headed toward the Cheetos-like route.

For the first time in Cheez-It history, you can get your Cheez-Its in chip form as they released a new Crunch’D line that’ll try to compete with your favorite snacks in the chip aisle.

Their first two official Crunch’D chips come in a classic cheddar cheese, and a Tabasco hot & spicy flavor.

These little puffs will screw you up mentally because they kind of look and feel like Cheeto Puffs, but once you take a bite, they still have the usual Cheez-It taste.

They’re available in stores nationwide and sell for about $2.89 for an 8-ounce bag.

Watch your back Cheetos, looks like Cheez-It’s coming hard.

Pic by Isai Rocha