Burger King (New Zealand): King’s Collection of Fancier Food

While not the first time Burger King has attempted a branding/menu initiative to give off an heir of fanciness, their latest effort in the form of a new “King’s Collection” in New Zealand is attempting just that. The report from Burger Business reports that the chain is advertising these new menu items as “even better burgers with even better ingredients, like extra thick Angus beef, divine relishes and mustards, and creami aïoli”.

The new menu is marked by a Swiss Steakhouse burger, with tomato relish and creamy aïoli; Streaky Bacon Steakhouse, with onion relish and steak sauce. Both burgers are made with New Zealand Angus beef and the availability of an aïoli dipping sauce for the fried potato skins is offered free with purchase of one of the new burgers. Oh, you fancy huh?? (Via Burger Business)