Bud Light Makes What is Possibly the Most Genius Superbowl Commercial Ever

Ok, Sunday hasn’t even arrived and I’m already calling this Super Bowl commercial the undisputed winner. Looking to promote their new “The Perfect Beer for Whatever Happens” tagline, the brand utilized a hidden camera for this year’s ad posted to YouTube on Thursday.

The cameras follow a “random” guy named Ian who meets a cute girl named Kelly at a bar in New York. Kelly offers him a Bud Light (slick, guys) and asks if he’s up for “whatever happens next.” Like any smart man, Ian agrees. Within moments he’s whisked away in a limo filled with pretty women and comedian Reggie Watts spinning music. The adventure brings him on a surreal journey filled with celebrity encounters and an epic bachelorette party.

Check out the full video below that will be edited down to 90 seconds and cut into two commercials come Sunday. While we highly doubt the video’s authenticity — it’s simply too crazy wonderful — anything with Arnold in it is gold.