Ben Stiller’s New Soda Brand Could Be The One Healthy Drink That Doesn’t Try Too Hard
Ben Stiller has traded in the director’s chair for a soda can—for now at least.
Yes, the actor, director, and the man who gave us Severance just announced Stiller’s Soda, a better-for-you fizzy drink that’s shooting for nostalgia as hard as it’s shooting for health-conscious cred. Think classic soda branding straight out of a corner store in 1989, and three launch flavors that know exactly how to press your memory buttons: root beer, lemon-lime, and a Shirley Temple.
Unlike Poppi or Olipop, there’s no gut-health jargon here—as it isn’t looking to compete in the burgeoning functional soda space. Stiller’s Soda clocks in at just 30 calories and seven grams of sugar per can, and instead of probiotics, it leans on vitamins—D, C, and B12—for that “this is technically good for me” energy.
“People still love soda—they just want one that feels right for today,” Stiller told Food & Wine. “For me, it started with Shirley Temples as a kid, and even now, that first sip still takes me back.”
The brand is already leaning into its own meta. In the press release, Stiller admits the soda aisle is crowded but insists his brand could be “a classic soda for a new world.” (Somewhere, Lumon’s R&D department is taking notes.)
The launch kicks off in Stiller’s hometown of New York City before heading to Amazon, Walmart.com, and eventually a full national rollout. Which means yes, soon you’ll be able to stock your fridge with a drink from the same guy who made you question corporate office culture forever.
Whether you drink it on your “innie” break or your “outie” downtime, Stiller’s Soda looks to spark a little joy in a sip while staying in its own lane. But why I’d crave a Shirley Temple in 2025 is something I’m still trying to sort out.
