A K-Pop Icon’s Viral Canned Cocktail Is Coming To The U.S.
K-Pop superstar G-Dragon has taken over Korea’s ready-to-drink category with his sold-out Peaceminusone Highball. Now, he’s bringing it to the U.S.
Named for his fashion brand, the canned cocktail reimagines the classic highball through a wine-based approach. Departing from traditional whisky-forward profiles, the lineup offers two lighter flavors, a Classic Highball (a lemon-flavored, white wine-based drink) and a Red Highball (a fruit-forward, red wine-based drink). Both are available in 500ml cans with 4.5% ABV.
Officially launched in South Korea last April, Peaceminusone Highball became an instant phenomenon. The initial run of 880,000 cans sold out in just three days, followed by more than 10 million cans sold cumulatively.
To support the U.S. launch, Peaceminusone Highball has partnered with LA Soju, a Los Angeles-based ready-to-drink brand known for its LA-inspired soju cocktail, Sochelada.
“LA Soju is honored to serve as Peaceminusone Highball’s exclusive mainland U.S. distributor to on-premises retailers,” said Billy Kang, Founder of LA Soju. “Our brand celebrates creativity and cultural crossover, and partnering with G-Dragon to introduce this innovative cocktail to the U.S. felt like a natural fit.”
Peaceminusone Highball is available exclusively at select retailers in California and will be available soon in New York and New Jersey.
