Taco Bell’s president, Mr. Brian Niccol, took to Reddit’s popular AMA section late this morning to usher in the launch of the chain’s biggest addition in company history: a breakfast menu.

While Taco Bell breakfast discussions were interesting, it was Niccol’s cheeky responses to questions surrounding things like the bottling of their popular Mountain Dew Baja Blast drinks, and his thoughts on Justin Bieber that will make this AMA a memorable one. We’ve picked the 7 greatest moments and featured them below:

1. Brian Niccol’s dream would be to add Beer to the menu

2. This is a poorly made Waffle Taco, and someone may or may not get fired for it:

3. When is Taco Bell breakfast coming to Canada? …as soon as they take Justin Bieber back

4. Sales in Colorado have increased 420% since the legalization of marijuana (har har)

5. Your beloved and illustrious ‘Bell Beefer’ is not coming back to the menu any time soon

6. The President of Taco Bell apparently eats Taco Bell every day, and confirms their meat is ‘beef with wonderful seasonings‘

7. Apparently, the only thing that sucks about being Taco Bell’s President, is not being their CEO: