Cheez-It Is Getting Into The Protein Game

Proteinmaxxing is getting cheesy… and that’s a good thing, as Cheez-It just announced its new Protein Original crackers.

Made with 100% real cheese, the new snack packs 7 grams of protein per serving while keeping the cheesy flavor and crunch Cheez-It fans know and love.

“This new offering brings their needs together in one delicious cracker, delivering 7g of protein per serving alongside the bold, cheesy flavor and satisfying crunch of Cheez-It,” said Nicole Sorensen, VP of Marketing for Cheez-It.

Cheez-It Protein Original will begin rolling out nationwide next month for $4.49.