SPAM Just Dropped A New Hot Honey Flavor
SPAM is bringing sweet heat to its signature canned meat with the nationwide launch of SPAM Hot Honey, the brand’s newest permanent flavor.
To celebrate, SPAM has teamed up with New York’s Win Son Bakery for a limited-edition collab running through Monday, September 21. The bakery is putting its spin on SPAM Hot Honey with two menu items:
- The Swicy Classic: Win Son’s famous scallion pancake sandwich loaded with SPAM Hot Honey, egg, and cheese.
- The Hot Honey Fan Tuan: A sticky rice roll with a sweet-and-spicy kick from SPAM Hot Honey.
“SPAM Hot Honey taps into one of today’s fastest-growing flavor trends, giving longtime fans and new audiences alike another reason to reach for the iconic blue can,” said Stephanie Swift, Brand Manager of the SPAM brand. “The SPAM brand has an enduring, decades-long connection with Asian American and Pacific Islander communities and cuisine, and partnering with Win Son Bakery to introduce this flavor felt like a natural, authentic way to get out of the can and into the kitchen.”
“This SPAM collaboration felt like a genuine extension of the food we grew up with and the food we serve every day,” added Trigg Brown, Co-Owner and Chef of Win Son Bakery. “Building a breakfast sandwich and a fan tuan around SPAM Hot Honey gave us a fun new way to put our own spin on that connection, and to share it with fans who already love both brands.”
Can’t make it to either Win Son Bakery location? The collab also includes a SPAM x Win Son capsule collection featuring a tee, tote, and hat, available online through both brands. SPAM has also shared the recipe for The Swicy Classic online for anyone looking to recreate it at home.


