BTS Enters Grocery Aisles With Their New Food And Drink Line
BTS is stepping into the grocery aisle with the launch of ARIH, a new Western-Korean fusion food and beverage brand created in partnership with Paldo.
The name ARIH combines “ARI,” a Korean word meaning “fine” and “beautiful,” with “H,” representing harmony, happiness, and health. The brand debuts with three core categories: Modern Noodle, Postbiotic Energy Drink, and Dual Biotic Soda.
Modern Noodle Pushes Instant Ramen Forward
ARIH’s Modern Noodle lineup reworks traditional instant ramen into a stir-fried format, launching with 14 products across seven flavors in both pouch and cup versions.
Paldo developed a liquid soup system that coats fettuccine-style noodles designed to absorb richer sauces. The brand also shortened the noodle length to better suit fork-based eating, aiming to match global dining habits.
Flavor options include Gochujang Butter, Soy Sauce Butter, Vongole, Truffle Bulgogi, Pepper Rabokki, and Seaweed Stir-Fried Noodles in both Original and Spicy.
Postbiotic Energy Drinks Focus On Clean Energy
ARIH’s Postbiotic Energy Drink line delivers caffeine with a lighter approach. Each drink uses two natural caffeine sources and skips artificial colors, flavors, and sweeteners.
The formula includes fermented ingredients like rice embryo, black garlic, red ginseng, and goji berry extract, along with four types of postbiotics.
The lineup spans seven fruit-forward flavors, including Blush Berry, Cherry Nova, Lemon Crest, and Tropical Wave.
Dual Biotic Soda Leans Into Functional Refreshment
The Dual Biotic Soda line brings a lighter, functional take on soda. Each flavor keeps sugar and calories low while delivering a smoother carbonation profile.
Every can includes 3,000 mg of dietary fiber, aligning with the growing “fiber maxxing” trend. The flavor lineup mirrors the energy drinks, with options like Positive Orange, Red Ruby Galore, and Peach Mango Horizon.
A Brand Built With BTS From The Start
BTS worked closely with the ARIH team from the early stages, shaping everything from the brand name to flavor direction and packaging design.
The brand centers on balance, energy, and everyday wellness, positioning itself within a new category ARIH calls “Modern Balanced Food.”
Nationwide Launch At Walmart
ARIH products are now available at Walmart stores across the U.S. and on Walmart.com.
The rollout marks BTS’s first major push into the food and beverage space, bringing their influence from culture into everyday grocery shelves.
