McDonald’s Is Giving Away Free McNugget Caviar Kits For Valentine’s Day

Just ahead of Valentine’s Day, the Golden Arches teamed up with Paramount Caviar to drop something nobody asked for, but plenty of people are already ready to argue about: McNugget Caviar.

Yes, caviar. For Chicken McNuggets.

On February 10, McDonald’s will release a limited run of McNugget Caviar kits, available online only at McNuggetCaviar.com. The kits are free, which somehow makes the whole thing even more chaotic. Each one comes with a 1-ounce tin of Baerii sturgeon caviar branded as McNugget Caviar, a $25 McDonald’s Arch Card to fund the nugget portion of the experience, plus crème fraîche and a mother-of-pearl spoon so you can really commit to the bit.

The pairing itself isn’t new. People have been stacking fast food with luxury ingredients online for years, partly as a joke, partly as commentary on how arbitrary food status can be. Nuggets and caviar just happen to sit at opposite ends of that spectrum. McDonald’s didn’t invent the idea. They just decided to formalize it, package it, and put their name on something the internet has already been playing with.

The kits drop at 11 a.m. ET on Tuesday, Feb. 10, and quantities are limited. They won’t be available in restaurants, and there’s no buying your way in. You either get one, or you watch other people post about it.

And that’s where this gets interesting. This isn’t really about romance, or even about taste. It’s about spectacle. About taking a familiar internet impulse and turning it into a limited drop people will race for, argue about, and inevitably post. Whether you see it as clever, unnecessary, or pure chaos probably depends on how seriously you think food should take itself.

Love it, hate it, share it with the group chat. McNuggets with caviar are officially a thing.