BLACKPINK’s Jennie Teamed Up With Haribo For A Limited-Edition Gummy
K-Pop has come to the world of gummies. Haribo has teamed up with Jennie of BLACKPINK fame to introduce its Ruby Hearts.
Inspired by her first studio album, Ruby, the sweet-and-sour strawberry heart-shaped gummies in a ruby red hue come in an 8 oz bag.
“I’ve loved Haribo since I was young,” said Jennie. “Creating Ruby Hearts with this iconic global brand felt like a full-circle moment. It’s a little piece of joy that I hope fans can share with me.”
“At Haribo, we’re always looking for ways to celebrate creativity and connection with our fans,” said Seth Klugherz, Vice President of Marketing at Haribo of America. “Partnering with Jennie allows us to share our mission of childlike happiness through a collectible product that reflects Jennie’s bold artistry and Haribo’s signature fun.”
Originally teased on social media in April, Haribo Ruby Hearts gummies are available only at Target for $2.29.
