Airheads Turned Its Classic Candy Into Soda
I used to sell Airheads in middle school, stashed in the inside pocket of an oversized Chicago Bears Starter jacket. I’d run the whole operation out of the bathroom—one dollar, one candy, no permission.
Then a security guard burst in mid-sale and grabbed me up. The school banned oversized coats for the rest of the year, my hustle ended, and somehow my cool factor shot up anyway.
I’m sharing that story because Airheads is still one of my favorite candies, and the company has just announced the first-ever line of Airheads-flavored sodas. It features all of the classic flavors—Blue Raspberry, Watermelon, Strawberry, and Orange.
“We have developed these refreshing fruit sodas with a unique kick of creamy taffy that is as fun and flavor-filled as AIRHEADS,” said Raz Inserra, Director of Marketing at Fire Brands.
Sadly, it doesn’t include my favorite flavor, which is the Mystery one, but I’m excited nonetheless. The sodas are already hitting major U.S. retailers and are set to hit Canada in 2026.
“This launch combines the playful spirit of Airheads with the refreshment consumers crave, creating a unique experience that’s as fun as it is flavorful. We’re not at all surprised how well Airheads fans have embraced this collaboration!” says Carla Fernández-Moreno, F&B Licensing Manager at Perfetti Van Melle.