Hardee’s Drops The ‘Rizzwich Meal’ Collab With Internet Star The Rizzler
Hardee’s just dropped a sandwich collab that’s equal parts beef and internet.
The fast-food chain teamed up with viral internet personality The Rizzler to create the Rizzwich Meal, an exclusive drop available now only through the Hardee’s app. It’s a limited-time combo that includes a 100% Angus beef patty stacked with American and Swiss cheese, cherrywood-smoked bacon, and toasted sourdough, plus fries and a Hand-Scooped Ice Cream Shake.
Think of it as Hardee’s classic diner energy filtered through TikTok energy.
The Rizzler’s over-the-top persona plays right into Hardee’s new marketing shift—one that’s going digital-first, leaning into meme culture, influencer collabs, and app exclusives instead of the usual drive-thru hype.
“We’re not just launching a new sandwich—we’re building a digital movement,” said Sarah Breymaier, Hardee’s VP of Brand. “The Rizzwich is the first taste of where Hardee’s marketing is headed—digital-first and packed with flavor and fun.”
Translation: This isn’t just a sandwich, it’s also content strategy.
The Rizzwich Meal is available exclusively through the Hardee’s app for a limited time. New users get $2 off their first one—just enough incentive to see if the rizz really matches the flavor.
