Heinz Names DJ Mustard Chief Mustard Officer, Drops First New Flavor in 10 Years

This summer, Heinz and Mustard (the producer, not the condiment) are reteaming for a limited-edition HEINZ MUSTAAAAAARD. 

A smoky and sweet chipotle honey mustard with a kick, the condiment blends real chipotle peppers with a touch of honey for a swicy spin on Heinz’s signature mustard. Mustard himself carefully crafted the sauce at Heinz headquarters in his newly appointed role as the brand’s first-ever Chief Mustard Officer. 

“HEINZ Mustard has always been the base and most important ingredient of my grilling secret weapons,” says Mustard. “I knew I wanted to make my own sauce one day, something that wouldn’t be like anything else out there. Adding mustard gives you that nice browning, bark formation, and grilling, but that’s just step one. I tasted a bunch of remixes with the HEINZ team, trying different ingredients like jalapeños, bacon, and chipotle peppers until I got the perfect flavor. It came down to three top competitors, but this is the one, the ‘Mustard’ of all mustards.”

The launch marks the first national innovation for Heinz Mustard in nearly a decade and was brought to market in four months. HEINZ MUSTAAAAAARD is also the first time the condiment brand has ever co-created a new sauce with a partner in the United States.

“HEINZ MUSTAAAAAARD is delicious and will undoubtedly be the ‘sauce of the summer,’” said Peter Hall, President of Elevation, North America at Kraft Heinz. “This launch is the latest example of our ability to bring innovation and unexpected flavors to market faster-than-ever before. We are committed to elevating dining experiences for fans anywhere they’re eating, both in and away from home.” 

Starting today, for the next two weeks, HEINZ MUSTAAAAAARD will be available exclusively at Buffalo Wild Wings sports bars nationwide for a first taste. While supplies last, fans who order beef menu items for dine-in will receive a free bottle of HEINZ MUSTAAAAAARD. Following, HEINZ MUSTAAAAAARD will roll out nationwide at Walmart.com, Target, 7-Eleven, and on Amazon, while supplies last.