A $75 Million Investment Says This Up And Coming Protein Bar Brand Is The Real Deal
David, a brand of protein bars known to carry a whopping 28 grams of protein, has just secured $75 million in funding. Investment firm Greenoaks and Valor Equity Partners led the Series A funding round.
It will be used to expand manufacturing, accelerate product development and grow its retail and e-commerce inventory. To support the expansion, David has acquired the food tech company Epogee, which produces a plant-based fat alternative called “EPG” that reduces calorie and fat content while retaining taste and texture.
“Our mission is simple: to remove unnecessary calories and sugar from the American diet and replace them with what the body actually needs, which is high-quality protein. We’re building tools that make it easier to eat well without compromise,” said Peter Rahal, co-founder and CEO in a press release.
Along with impressive protein content, David bars are sugar-free and include just 150 calories. The brand was founded in 2024 and has rapidly expanded to more than 3,000 retail locations nationwide. It expects the first-year revenue to exceed $100 million.
“Consumers have historically had to make the choice between convenience, taste and nutrition. We believe that David has created a product that breaks this tradeoff: delivering a high-protein and low-calorie bar that customers truly crave, which has led to some of the most enthusiastic customer feedback we’ve ever seen in CPG,” Neil Shah, partner at Greenoaks, said.
